Cambridge charity Alzheimer’s Research UK launches first major awareness campaign

  

A Cambridge-based national charity launches its first major awareness campaign today to highlight the challenge of Alzheimer's disease and the urgent need for greater investment in dementia research.

For the first time in its 21-year history, Alzheimer's Research UK has delivered a national advertising campaign to appear on major TV channels and at cinemas across the UK throughout June.

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‘Dementia is something that affects a great many families’

Support is growing for our campaign to make Wells a Dementia Friendly City.

The police, care professionals and the Bishop of Bath and Wells have all come on board.

“I’m pleased to be the patron of the City of Wells Dementia project and commend the people and businesses locally for embracing this worthy cause,” said Bishop Peter Hancock.

“Dementia is something that affects a great many families and it is something my wife Jane and I have experienced in our own family life.

“The more we can all understand then the better we will all be able to support those who suffer from dementia and their families.”

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'There is still a shocking level of ignorance regarding dementia'

Our expert panel discussed the issues people with dementia face when accessing health and social care services

What are the issues that people with dementia face?

George McNamara, head of policy and public affairs, Alzheimer’s Society: Every day we hear about the struggle people with dementia have getting a timely diagnosis. While progress has been made in this area, many people with dementia are also at their wits end with the lack of timely and quality dementia care in their area.

Gill Phillips, creator of Whose Shoes? – Making It Real, a co-production tool helping people work together to improve lives: Finding the right support at the right time for people with dementia and carers. Things joining up. Avoiding hospital admissions – and if hospital is necessary, for staff (particularly non-specialist staff) to be able to understand and care for people as individual human beings.

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War declared on dementia in major drive to find a cure

A major campaign is being launched today demanding more investment in research into dementia.

Some 850,000 people in the UK live with the illness, including around 70,000 in Yorkshire.

But the condition is expected to take a far greater toll in years to come as the population ages, putting an increasing burden both on carers and the NHS.

In a survey today, the charity Alzheimer’s Research UK found nearly half of over-55s believed dementia was the biggest medical challenge facing the UK.

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