As outlined by University of Stirling research, “The care environment can be made more supportive and enabling with quite simple additions. The first is to make sure that what is important is highly visible.”
Nostalgic advertising
Inspired to make such an impact by drawing upon their strong company heritage, the worldwide-recognised food brand Nestlé has produced a range of reminiscence packs as an example of how care environments can be enhanced to inspire memory and nostalgia.
Compelled by voices within the care sector, the company has teamed up with the Alzheimer’s Society and produced a range of prints that will remind many older people of past decades.
